25madison names Keith Cowing as CEO of incubated startup providing aging in place solutions

New York, NY: 25madison, an NYC-based venture studio, announced today that Keith Cowing, the former VP of Product at Flatiron Health, has been named CEO of its latest incubation, which is expected to launch in early-2021. The company’s mission is to provide aging in place solutions so that families and individuals can live their greatest years in the homes they love.

Cowing previously served as VP of Product at Flatiron Health, where he helped drive the company to its $2B acquisition by Roche. Cowing is no stranger to startups. He is a Venture Partner at NextGen Venture Partners and was previously a Founder/CEO at Seamless Receipts, which was acquired by Sailthru. Cowing’s entrepreneurial background, coupled with his Product Management experience at Flatiron Health, Twitter, Linkedin, and as a lecturer at Cornell University, make him uniquely suited to lead this company in creating tailored aging in place solutions for individuals and their homes.

“I was impressed by 25madison’s team and their approach to starting businesses that have a social purpose. I am passionate about helping our aging population, so I am excited to work together on this important problem.”- Keith Cowing