25madison names Keith Cowing as CEO of incubated startup providing aging in place solutions

New York, NY: 25madison, an NYC-based venture studio, announced today that Keith Cowing, the former VP of Product at Flatiron Health, has been named CEO of its latest incubation, which is expected to launch in early-2021. The company’s mission is to provide aging in place solutions so that families and individuals can live their greatest years in the homes they love.

Cowing previously served as VP of Product at Flatiron Health, where he helped drive the company to its $2B acquisition by Roche. Cowing is no stranger to startups. He is a Venture Partner at NextGen Venture Partners and was previously a Founder/CEO at Seamless Receipts, which was acquired by Sailthru. Cowing’s entrepreneurial background, coupled with his Product Management experience at Flatiron Health, Twitter, Linkedin, and as a lecturer at Cornell University, make him uniquely suited to lead this company in creating tailored aging in place solutions for individuals and their homes.

“I was impressed by 25madison’s team and their approach to starting businesses that have a social purpose. I am passionate about helping our aging population, so I am excited to work together on this important problem.”- Keith Cowing

“Keith has a demonstrated background building successful products and companies,” says Steven Price, President and CEO of 25madison. “He has seen businesses through rapid growth. His focus on healthcare technology and services made him the standout candidate for the role. We are confident in Keith’s ability to establish a lasting solution for aging in place. Keith’s intuition and excitement about the aging in place space match our enthusiasm. We’re excited to have him on board.”

About 25madison: 25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Having built and run some of America’s most successful companies, the 25madison team applies decades of expertise to the early stage.

Margaret Strickland

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