By Jaja Liao If there’s anything that’s dominated the societal discourse over social media for the past ten years, it’s misinformation. …

A Practical Guide to Naming your Startup By: Margaret Strickland Naming a company can be intimidating. It’s like naming a child, except you also need trademark clearance, a solid URL, and social handles — that ideally match across platforms…‍ When we started the creative studio at 25madison, one of the…

By: Parul Singh Buying insurance is no longer the painful process it used to be. The rise of insurance technology, known as insurtech, has made insurance fit the needs of the modern consumer, personalized, and more user-friendly than ever.‍ What is Insurtech? Let’s start with the basics, what is insurtech and how did…

By: Matt Berberian When we begin working with startups, they often lack a critical asset: a brand. To help entrepreneurs develop their brands, we start by asking what they are trying to accomplish.‍ The answer (more often than we’d like to admit) is typically some version of “We just need…

By: Brett Perlmutter ‍You’re Interning Where?! It’s your first weekend interning in NYC, and you grab dinner with some friends. Each of your fellow intern friends begins to detail their summer internships. Your banking friend talks about the late nights she is pulling and complicated models she is running, and your friend in…

By: Tori Krouse Today, we’re excited to announce our eight summer interns at 25madison. The program has yielded many of our full-time team members: Merrill Anovick, Grant Silow, Rebekah Foster, & Alex Toporek. Our interns have also gone on to start companies that make it into our portfolio (shoutout to…

By: Tori Krouse As a marketer at an early-stage venture studio, I work with an incredible team of expert designers and UX wizards. Figma is their HOLY GRAIL. It was intimidating at first, watching them create prototypes and build brands, only contributing in the comments. But after a year and…

By: Sara Garson Preparing to pitch to investors can feel like a daunting task. You’ll want to create a cohesive pitch, develop an eye catching deck, and rehearse your pitch over and over again. …

The retiree-centric digital banking and benefits platform designed to improve the lives of seniors — By: Merrill Anovick The demographic composition of the United States is undergoing a seismic shift. Life expectancy at age 65 is now 19 years, up 50% over the last several decades. …