A year ago, we closed down the 25madison office in response to Covid-19. At the time, we had no idea how long it would be before we saw each other again. The last year has brought challenges, learnings, and unexpected benefits that impact our team and the businesses we help build. We’ve shared some of our learnings below.

By Grant Silow

1. Culture Matters

When we put together our first betting pool on return-to-office dates, nobody had a prediction further out than Memorial Day 2020. Even that two and a half month stretch seemed like it would pose serious risks to our cohesion…

New York, NY: 25madison promotes Matt Berberian to Head of Studio, effective immediately. Berberian, who has served as the company’s VP of Design and Development since 2019, will continue to lend his creative edge to the active direction of 25madison’s incubation cohorts, and further develop its design, testing and process capabilities. Berberian will form part of 25madison’s leadership team alongside CEO Steven Price, President Matt Fremont-Smith, COO Justine Lee and newly appointed Chief Partnership Officer Kirk Posmantur.

“Matt leads our incubation process, and I’m excited to see his impact on our next cohort of businesses,” says Steven Price, CEO of…

New York, NY: 25madison, a New York-based venture studio, today announced the promotion of Justine Lee to Chief Operating Officer. Lee, who has served as the company’s General Counsel and Chief Impact Officer since 2019, will retain oversight of legal affairs and impact strategy while adding business and operating responsibilities.

“We are excited about this enhancement to our management team as 25madison expands into its next phase of growth. Justine is an extremely talented executive who is equally comfortable leading investments, navigating legal issues, and running operations,” says Steven Price, CEO of 25madison. “We are thrilled that Justine will help…

New York, NY: 25madison, an NYC-based venture studio, announced today that Keith Cowing, the former VP of Product at Flatiron Health, has been named CEO of its latest incubation, which is expected to launch in early-2021. The company’s mission is to provide aging in place solutions so that families and individuals can live their greatest years in the homes they love.

Cowing previously served as VP of Product at Flatiron Health, where he helped drive the company to its $2B acquisition by Roche. Cowing is no stranger to startups. He is a Venture Partner at NextGen Venture Partners and was…

Following a flood of entries, 5 finalists were selected, and a winner awarded $10,000.

By Samantha Eisler

This summer, 25madison teamed up with our cohort of Harvard Business School interns to create the 25madison pitch competition, open to all startups whose founding team includes at least one Harvard graduate student or a recent Harvard graduate. The top five finalists are receiving free pitch coaching sponsored by the Women in Investing Club, in the form of office hours with 25madison leaders, and AWS credits and support. …

Guest Speaker:

John Hope Bryant

Entrepreneur, author, philanthropist, and prominent thought leader on financial inclusion, economic empowerment and financial dignity

John Hope Bryant is an American financial literacy entrepreneur and businessman. Bryant is the founder, chairman and chief executive officer of nonprofit Operation HOPE, chief executive officer of Bryant Group Ventures and The Promise Homes Company, co-founder of Global Dignity, advisor to business and government and author of bestselling books on economics and leadership.

We’re sharing a few highlights of our conversation with John, here.

Q: John, thanks for joining us. One of the important issues that you have written about is relationship…

About The 25madison Lunch & Learn Series: Once a month, 25madison brings in a special guest speaker to address our team, partners, and investors on a broad range of subjects. Our motley crew of guest speakers hail from all industries and backgrounds — gathered under the common goal of sharing insights that are timely and relevant. Here are the key takeaways from this month’s speaker.

May 2020 Guest Speaker:

FRANK W. ABAGNALE (Ab’-big-nail)
Author, Lecturer and Consultant

Frank W. Abagnale is one of the world’s most respected authorities on the subjects of forgery, embezzlement and secure documents. For over forty…

By Julia Sigal

The Mainstream Wave

Plant-based has taken the health world by storm. From the IPO of the plant-based MEATeor (Beyond Meat — in case you missed the pun) to the release of The Game Changers and its subsequent breaking of the internet, this shift is being driven by a rising tide of “new wave” vegans. Just like Starbucks created the “second wave coffee movement” by introducing craft coffee to the mainstream with affordable and accessible products, plant-based lifestyles are now seeing its way into mainstream culture. …

Are you asking the right questions?

By Steven Price

We launched 25madison as a business builder. Today, that means helping our portfolio companies navigate an avalanche of unique challenges arising out of COVID-19, any one of which could be fatal for a fledgling startup.

We are a hands-on team of experienced CEOs and senior executives who work alongside our entrepreneurs as they scale important new businesses. Our model of long-term partnership and incubation applies in good times but is truly differentiating in bad times. We’ve been there as the CEOs and executives of startups during difficult economic times. We know how challenging it can be.



25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Learn more at 25madison.com.

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