Our favorite digital tools for building startups: Marketing and Creative Edition

7 min readMay 20, 2021

If you caught the first edition of this story last month, you already know our favorite tools for Workflow Management and Research. We’re building on that lineup and dishing out our Marketing and Creative tool essentials.

Spoiler alert: if you’re looking for a start-up starter pack, Webflow and Figma top our list as must-haves.

By: The Studio Team at 25madison


ActiveCampaign: Goldilocks email platform

When it comes to email marketing platforms, we’ve tried them all. Mailchimp, Sendgrid, ExactTarget, Responsys, ActiveCampaign and more. While they all have their ideal targets, our favorite for startups is ActiveCampaign. It’s the Goldilocks of marketing platforms with the right amount of functionality for early-stage companies looking to lean into automated marketing. The functionality is sophisticated enough for career marketers to build elaborate automated campaigns while maintaining simplicity within the UI. It has a bit of a learning curve, but once you play around in the tool for a few hours and watch a few tutorial videos, you can quickly build out personalized, multi-touch campaigns.

BeePro: Email coding WYSIWYG




25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Learn more at 25madison.com.