Our favorite digital tools for building startups: Workflow Management and Research Edition

4 min readApr 21, 2021

Spoiler alert: Slack and userinterviews.com are our must haves

By: The Studio Team at 25madison

In the words of our CEO Steven Price, “instant gratification isn’t fast enough.” In our early-stage world, speed and efficiency are paramount. To that end, our digital toolset is critical to enable fast communication, learning, development, creation, and deployment. Over the years, we’ve tested out dozens of digital tools, ultimately landing on the below run-down of our must-haves for workflow management and research (keep an eye out for future articles on our favorite creation and marketing tools). But we’re always searching for new tools, or new ways to use old tools. So please reach out with your own pro-tips and must-haves. We’re all ears.

Til then, we’ll be busy working away in our go-to platforms:

Workflow management

slack: Communication Hero

It may be the most obvious tool on the list, but it’s absolutely the tool we can’t live without. When slack was down for a few hours in early 2021, our team felt stranded — how do we communicate now? Email? Say it ain’t so.




25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Learn more at 25madison.com.