Valuing Brand at the Early Stage
By: Matt Berberian
When we begin working with startups, they often lack a critical asset: a brand. To help entrepreneurs develop their brands, we start by asking what they are trying to accomplish.
The answer (more often than we’d like to admit) is typically some version of “We just need to look legit” or “We’re busy building a product and haven’t thought about it.”
With easy design templates like Canva and Pitch, off-the-shelf domains and logos, and more pressing priorities like product development, many wonder why…