Venture studio 25madison appoints Justine Lee to Chief Operating Officer

2 min readDec 14, 2020

New York, NY: 25madison, a New York-based venture studio, today announced the promotion of Justine Lee to Chief Operating Officer. Lee, who has served as the company’s General Counsel and Chief Impact Officer since 2019, will retain oversight of legal affairs and impact strategy while adding business and operating responsibilities.

“We are excited about this enhancement to our management team as 25madison expands into its next phase of growth. Justine is an extremely talented executive who is equally comfortable leading investments, navigating legal issues, and running operations,” says Steven Price, CEO of 25madison. “We are thrilled that Justine will help us continue to grow our business while maintaining a great culture for our employees, our entrepreneurs, and our partners,” Price added. Prior to joining 25madison, Lee headed corporate strategy and legal at CitiBike and its parent company Motivate, the North American bike sharing company. Lee led Motivate’s sale to ride hail company Lyft in 2018 and then helped oversee Lyft’s expansion into electric bikes and scooters.

Together with CEO Price and 25madison President Matt Fremont-Smith, Lee will oversee the infrastructure of 25madison and the family of startups that the company is building. “Through all the challenges that 2020 has thrown at us, 25madison has kept its focus and is coming out of the year stronger and well-positioned for growth. We have been able to accelerate development timetables and have an exciting new cohort of companies coming through the pipeline,” said Lee.

About 25madison: Founded in 2018, 25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. With founders that have built and run some of the largest companies in the US, the 25madison team applies decades of expertise to the early stage. 25madison has built and launched startups across industries, including harbor, an app that makes disaster preparedness easy and accessible; Limelight, a tech-enabled platform that connects employers to candidates for specialized skills-based roles; The Beet, an authoritative destination for plant-based living; and sparkling tequila beverage company Onda.

Margaret Strickland


25madison is an NYC-based venture studio, incubating companies from the ground up and investing in early-stage companies. Learn more at