What’s in a name?

A Practical Guide to Naming your Startup

By: Margaret Strickland

Naming a company can be intimidating. It’s like naming a child, except you also need trademark clearance, a solid URL, and social handles — that ideally match across platforms…‍

When we started the creative studio at 25madison, one of the first things we had to figure out was how to name the new companies we were creating. From an initial google search of “how to name a company quickly,” to today, 50+ company and project names later, we’ve learned a LOT about naming. What follows is…